SEO ( Search Engine Optimization)
What is Search Engine Optimization (SEO)? seo is the step by step process to help a website or piece of content to get a higher rank on Google or search engine. It’s a natural way of driving traffic on website with organic searches. Organic search is the search that you get without paying for the space. It helps you reaching the Targeted audience whenever someone searches on Google for your product.
For example :
you have a business of interior designing. So whenever someone searches “interior designer near me” or “interior designer” , so business related to it appears. Your business can appear as well, the only thing that you need to do is good SEO and here you go. So today will be leaning all the aspects that one needs to know to grow your business. Here we go!
1. CONTENT
You have probably heard about it before that content is the king. And it’s absolutely true. Content is something your website is made up of, It is something people look for, to get any knowledge or update.
Now content can be written by anyone but there are few rationals that you need to consider before writing on anything.
1.) Quality Matters:- Do not just copy it from somewhere and post. Do some research and then write about it. Quality is something, you should not compromise on.
2.) Customer Intent:- Always think with the perspective of your customers and then write. Understand what they might be searching or looking for. Your content should be relevant.
3.) Engaging:– Make your content engaging and interesting. It shouldn’t be boring. You need to take the customer till the end of content so make it an amazing one. Make it actionable.
2.) KEYWORDS
Keywords are the words or phrases that people write on search engine while searching for any kind of product or service. In order to grow your business, you need to understand the top keyword for your business that people generally search. Few of them you can easily identify by understanding your business.
And for more list you can use keyword tools that will generate keywords for your business.
One of the great tool is Ubersuggest. Once you get the keyword list, start working on it maybe by putting the content related to it or through generating backlinks on them.
3.) SOCIAL MEDIA NETWORK :-
Social media plays an important role these days. Facebook, Instagram, Twitter, LinkedIn and WhatsApp are the most trending platform these days . Social network and Seo go hand in hand. Your social network gives you boost in your audiences. So try making your social network more amazing.
These days we have many platforms where we can post and drive the traffic. If used nicely then social media can add magic to your business. It’s all about how you manage it.
4.) BACKLINKS
Backlinks are something that you get on other’s website for your business. This also helps alot to give a hike in business. By building good relations or by providing links to others on your website and in-return posting yours on their website will help you grow.
5.) WEBSITE QUALITY
Your website should be very attractive and engaging. Your content should be so good that customer stops and read. Make your website lite and easily crawlable. It should be easy to buffer. It is important because the more time your website takes to open, the more chances of a customer to backfire from your website. So make it lite and unique.
6.) OFFERS
Offers and Discounts are something that always attract customers no matter what. You can add good offers or some discount that people can avail. It will drive your traffic automatically. Bring exciting offers and add ons to your business.
That’s all for today. Happy Learning. Have a great day 🙂
What is Search Engine Optimization Seo